This is a question we get asked all the time, and it is an interesting one.
To be honest, the answer’s is very broad because it depends on your industry, the size of your business and what you’re trying to achieve. So, most of the time, our answer would be, it depends on your business.
However, as a general rule of thumb, the way a mobile app can help a business is that it creates an extra level of connection with either your staff or your customers, based on what your app will do.
It’s a way of people being much more hands-on in interacting with your company. They have your brand in their pocket, on their phone, which they use all the time.
Another great benefit of an app is that it offers a sort of subconscious marketing. Research has shown people generally spend on average between three hours and 15 minutes and four and a half hours on their phones every day, so as they frequently scroll through they will be seeing the app on multiple times a day. They may not always use it, but they’ll subconsciously always see the app on the phone.
Some of the critical factors in marketing are building trust, developing an understanding of your product, and being memorable. This is exactly how an app can help a business. It’s all about bringing that extra layer of connection with whoever your app is aimed at, be it staff or customers or both. It means anyone can pick up their phone and be virtually interacting with your business within a matter of seconds. It’s much quicker than, obviously, having to go on the internet, search a URL for your website, and then try and send you an email. They can just go straight to an app, and they can get the information they need or contact the company immediately. The person knows exactly who they’re dealing with because when they click on the app, it is that company, it is you!
The beauty of it is it can be done at any time at the user’s convenience.
If you want to find out how an app can benefit your business get in touch today